About AAFT School of Advertising, PR & Events

Do you want to make a career in a creative field which is full of opportunities? If you have always been intrigued by different kinds of Advertisements and PR, then pursuing a professional career in this field is something you can look forward to. Joining an advertising diploma course can be a first step to start off your career in this industry.

AAFT School of Advertising & PR offers practical exposure to the interested aspirants through high-end infrastructure and hands-on training modules.

In-house Advertising & PR Agency
Emphasis on ad filmmaking
Work on Live Projects
100% Placement Assistance

Admissions Open

2024 Batch

UG/PG Diploma - (1 Year)

Our Programs

AAFT offers a wide range of brand communication, PR and advertising courses that will help you to acquire adequate industry-relevant skills required to meet the market demands. You can choose to pursue diploma in advertising with us to kick-start your career in this ever-growing industry. The courses will cover topics like print ads, video ads, building relations with different media organizations, etc.

1 Year

Diploma in Advertising & Brand Communication
Diploma in PR and Events

Program Overview

This diploma will help students understand consumer behavior, learn communication fundamentals & strategy, pitch ideas, identify global opportunities, and prepare full-fledged advertising plans for different platforms.

Diploma
Master’s

Learn to develop strategic communication plans to create brand awareness
Learn how to pitch ideas
Understand global behavior and analyze global market trends
Comprehensive knowledge of how to develop an integrated marketing strategy.
Understanding the nuances of specialized PR in different sectors.
Integration of digital media with advertising

Semester 1

Getting rid of stage fright, understanding presentation skills, and developing confidence.
Introduction to the core form and concepts of primitive and early cinema.
Introduction to still photography and design technology.
Understanding the importance of different elements like movement, camera, lighting, makeup, sets, props, etc., in the frame's composition.
Understanding the concepts and fundamental principles involved in screenwriting.

Semester 2

Exploring the history of the cinema after WW I and WW II.
Directing and producing various types of montages and music videos.
Learning about how cinematography and lighting are instrumental in telling a story and projecting the story's mood.
Learning about the post-production process of filmmaking and TV production involving video and sound editing.
Optional specialization in direction with a focus on creating and executing aesthetic looks and shooting plans of a screenplay in collaboration with the school head, actors, key crew members, and the post-production team.

Semester 3

Screening, discussions, and reviews of films exploring New Wave in Indian cinema.
Understanding the importance and significance of costumes and jewelry in the entertainment industry.
Learning to market and distribute films across the globe and understand the censorship laws applicable.
Creating a 15-minute short film.

Semester 4

Specialization showreel

Key Projects

Project 1

Creating a new brand identity for fictitious product

Project 2

Assessing global presence of the brand

Project 3

Conceptualizing and designing PR campaign

Project 4

Mock Press Conferences & Product Launch Conferences

Project 5

Learn to use digital platforms to publicize/ market events

Project 6

Compiling and printing own Coffee Table book

How to Apply at AAFT?

Just follow 3 easy steps

Fill up the Inquiry Form

To get admission at AAFT, fill out this inquiry form and our admission counselors will get in touch with you.

Personal Interview

A Personal Interview will then be conducted to screen your application.

Offer of Admission

After the admission rounds, the admission letter will be rolled out to the selected candidates.

Infrastructure

AAFT is considered amongst the best advertising colleges in Delhi NCR due to its high-end infrastructural facilities. When you join the brand communication and advertising course with us, you can benefit from our in-house advertising & PR agency, chroma studios, print labs, photography labs, etc. where you will be able to become acquainted with various industry operations.